Competency #29: "Understand the concepts and strategies utilized to determine and target marketing  strategies to select an audience."

Competency #32-33: "Understand the concepts and processes that are needed in order to obtain, develop, maintain, and improve a product, or service mix in response to market opportunities."

Competency #34-35: "Understand the concepts and strategies needed to communicate information about products, services, images, and / or ideas to achieve a desired outcome".

Competency #36: "Understand the concepts and actions needed in order to determine the client needs, wants and respond through planned, personalized communication that influences purchase decisions and enhances future business opportunities".

Competencies #40: "Understand the necessary employability skills in order to achieve success in today's workplace."