WELCOME TO THE WORLD OF MARKETING!

 Marketing is everywhere, the average American is exposed to about 3000 advertising messages a day, and corporations spend over $620 billion each year to make their products seem desirable and to get us to buy them.  In this class you will develop the skills to analyze what businesses do to influence consumers’ buying decisions. You will also make the transition from thinking like a consumer to thinking like a marketer.  The marketing program  is designed to provide “hands on experience” in both the classroom and operation of the Blue Devil Cafe. Check out the below links to find more detailed information on the marketing program.

Marketing Education Curriculum

Marketing 1 Syllabus 

Marketing 2 Syllabus

DECA

All students enrolled in marketing will be required to be members of DECA and will have the opportunity to participate in DECA workshops and conferences.  

New Hampshire DECA is a student organization for individuals who are planning careers in business, marketing and management and are enrolled in business, marketing, and/or vocational marketing education programs. DECA’s objective is to support the development of marketing and management skills in career areas such as hospitality, finance, sales and service, sports and entertainment, international business, business administration and entrepreneurship. New Hampshire DECA has approximately 600 members with five divisions.

The goals of DECA are to develop leadership abilities, social and business etiquette, civic responsibility, ethical behavior in business relationships, and to understand the role of the free enterprise system in a global economy. DECA helps students to develop skills and competence for marketing careers, to build self-esteem, to experience leadership and to practice community service. DECA is committed to the advocacy of marketing education and the growth of business/education partnerships.