COURSE DESCRIPTIONS:

 MARKETING 1 (INCLUDES SPORTS AND ENTERTAINMENT MARKETING)

CRS 833 GRADES 10-11 CR 1 S

This course will provide students with an in-depth look into the marketing of goods and services within the diverse marketing industries. Topics include: sports and entertainment, fashion, retail, marketing communication, consumer behavior, product planning, visual merchandising, pricing, and advertising. Students will obtain their skills and knowledge through classroom instruction, group and individual projects and will get hands-on experience working in the Blue Devil Café.

MARKETING 2

CRS 835 GRADES 11-12 CR 2 Y

The first half of this course will provide students with an inside look on how businesses promote their products and services. Students will learn the core marketing and advertising tools and concepts needed to develop a successful marketing communications campaign. Topic coverage will include marketing research, promotion, advertising, integrated marketing communications, advertising media, print advertisements, media rate & planning, competition and project management.

The second half of the course will focus on the final project which will entail the development of an advertising campaign for an actual business. A team of students will play the role of an advertising agency and will be required to create a campaign to promote their client’s product or service. Students will create storyboards, radio commercials, and print media copy and layout. Students will be required to be a member of DECA.

Students will obtain their skills and knowledge in these functions through classroom instruction, group and individual projects and the operation of the Blue Devil Cafe.